PanSALB announces 2025 South African Word of the Year

#SAWordoftheYear

On 23 December 2025, the Pan South African Language Board (PanSALB), in partnership with media research company Focal Points, announced the 2025 South African Word of the Year. After carefully considering a range of words, terms, and expressions, "G20" was selected as the winner, prevailing over other notable contenders such as Government of National Unity, Tariffs, Femicide, and the Madlanga Commission. The 2025 SA Word of the Year for Social Media was awarded to "Valid," chosen from a shortlist that included Hao Khonahale, Nonchalant, Clock it, Nodolozana, and Ama1k, among others.

PanSALB conducted the selection process by shortlisting candidates based on authentic language usage. Focal Points analysed frequency data from 1 January to December 2025, monitoring keywords used extensively in reputable print, broadcast, and online media. "G20" emerged as the most prominent keyword, largely due to South Africa hosting the G20 summit in 2025. This was followed by "Government of National Unity (GNU)" and "Tariffs." These terms capture the major events and issues that shaped South Africa in 2025, including politics, international affairs, and social challenges.

The word "Valid" emerged as the winner within the Social Media category. “Valid” is a Gen Z slang that refers to something that is considered acceptable, legitimate, or worthy of approval. It is often used to validate someone's feelings, opinions, or experiences, signifying agreement or support. This is followed by "Clock it" (to notice or call out something), which reflects youth and digital culture. Other words nominated in this category included “Hao khonahale” which is a Sipitori term for “it’s not possible” or “impossible” made popular by Dj Maphorisa.

The South African Sign Language Sign of the Year is the SASL Sign for “I Love You”, which was up against signs for ‘so lekker’, ‘magnificent’ and sign for ‘Constitution’.

The SA Word of the Year reflects the preoccupations of South Africans for a given period and serves as an essential indicator of the nation's cultural and social landscape.

Enquiries: 
Ntombentle Huluhulu
Head: Marketing and Communication 
Mobile: 061 581 5216

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