Queue Associates launches Africa unit in Nairobi

Queue Associates has opened Queue Associates Worldwide Solutions Africa Ltd in Nairobi to expand Microsoft-based enterprise services across Kenya and the wider African market. The move gives the global partner a regional hub for AI-powered ERP, CRM, cloud and managed services as demand grows for digital tools that can handle local compliance and cross-border operations.

Why it matters: - Queue Associates is adding a permanent Africa base as businesses across the region increase spending on cloud, automation and AI-enabled systems. - The Nairobi hub is intended to help customers balance global technology delivery with local market needs, including compliance, multi-currency operations and cross-border complexity. - The expansion strengthens Queue Associates’ international footprint and its ability to support long-term enterprise technology projects in Africa.

What happened: - Queue Associates announced the launch of Queue Associates Worldwide Solutions Africa Ltd on July 23, 2026. - The new company is headquartered in Nairobi, Kenya, and will support customers across Kenya and the wider African market. - Judemark Bwari will direct the regional business and oversee operations, client engagement and commercial development across the continent.

The details: - Queue Associates Worldwide Solutions Africa Ltd will provide AI-powered ERP and CRM solutions aimed at improving efficiency, financial visibility and core workflow management. - The regional team will deliver consulting, implementation, integration and managed services across Microsoft Dynamics 365, Azure, Microsoft 365 and the Power Platform. - Queue Associates said the Africa launch reflects a strategy that combines local expertise with global delivery capabilities. - The company has been helping organizations deploy and optimize Microsoft business technologies for more than 30 years. - Its portfolio supports finance, operations, customer engagement and enterprise management.

Between the lines: - Africa is being positioned not just as a sales region, but as a market where enterprise technology strategy is being shaped by rapid digital adoption. - The launch suggests Queue Associates sees demand for partners that can deliver modern Microsoft tools while handling regional regulatory and operational constraints. - Jeffrey Goldstein, Queue Associates’ global managing director, said the company views Africa as a region helping shape the future of global business. - Bwari said businesses across Africa are moving quickly and investing in technologies that were once seen as long-term ambitions.

What's next: - Queue Associates Worldwide Solutions Africa Ltd will begin serving as the company’s regional hub for sales, delivery and support in Africa. - The business is expected to expand client relationships as more organizations pursue AI, cloud and data-driven operating models. - Queue Associates said the new unit will help customers implement technology strategies that create measurable, long-term value.

The bottom line: - Queue Associates is betting that Africa’s digital transformation will create durable demand for Microsoft-centered enterprise services, and it now has a Nairobi base to pursue that growth.